“To be the fastest growing, most rewarding and most trans-formative leader in distribution”


“Our goal is to collaboratively create methods of distribution to meet the needs of an ever-changing marketplace.”

Air Link Communication Limited (the “Company”) was incorporated on January 2, 2014 to take over the existing business of import, export distribution, indenting, wholesale, retail of communication and IT related products and services including cellular mobile / smartphones, tablets, laptops, accessories and allied products being run by Air Link Communication  by taking over all assets and liabilities, which were eventually completed via Acquisition Agreement dated July 1, 2018. Subsequently, the Company converted into a public limited Company with effect from April 24, 2019.



The principle business activities of the company are, import, retail, Sales, after sales services and distribution of telecom mobile phones and devices. The company operates from 14 hub offices and 14 customer care centers.


Airlink Communication has its presence in every big city in Pakistan through our sturdy distributional network from wholesaler, dealer/retailers to presence of direct sales team committed to excellence.


Airlink believes in playing an active role in being a “Global Citizen” focusing on Philanthropy, Environmental efforts, Ethical labour practices and volunteering in community projects. Airlink believes in supporting the community and social...


Airlink believes in playing an active role in being a “Global Citizen” focusing on Philanthropy, Environmental efforts, Ethical labour practices and volunteering in community projects.

Airlink believes in supporting the community and social development of Pakistan. We recognize that an educated, healthy society is Pakistan’s key to ensuring sustainable development and we do our best to give back to the community we operate in.


Our Policy statement:

Airlink believes to be the finest place to work in Pakistan which provides safety, commitment & guarantee of a superior and a unique customer experience. An effective distribution channel can be a source of strategic advantage for companies that is why we care about our employees, the way we conduct business, the environment and our communities and always provide our employees and customers a healthy and safe working environment.

Our Vision & Mission towards Health & Safety:

Airlink aims to be the best employer in Pakistan. An integral part of this ambition is to provide our employees and customers a safe and healthy work environment. Bringing Safety to the forefront of business we make it our core objective to move suppliers, management teams, and employees toward unlocking their full potential, which represents our dedication to the people who work with us and our duty of care to all those associated with the organization.

Our Goals & Objectives:

Airlink Communication always promotes a culture of safe work practices. We want to be the benchmark company in Pakistan, with a reputation of providing a unique, exciting, safe and healthy work environment.

This vision will comprise of the following goals & objectives:

  1. Use resources efficiently and intelligently in our supply chain.
  2. Comply with all national and local laws and regulations related to the occupational health & safety at all times.
  3. Provide employees a secure workplace at all times.
  4. Working with our employees, suppliers, customers, and partners to promote responsible management of products and processes & services.

Board of Directors

Aslam Hayat Piracha

50 years of business experience with core specialty in import and export sector. He is keenly involved in system and controls of business of Airlink which shows in long term competitive advantage in its relevant industry.

A result driven, self-motivated and resourceful personality with a proven ability to develop and strengthen management teams in order to maximize company profitability and efficiency. Possessing excellent communication skills and able to establish sustainable and profitable relationships with customers, suppliers, which will make best use of skills and experience and also further my personal and professional development.

Muzaffar Hayat Piracha

An entrepreneur with 25 years of multifaceted leadership experience in textile, tourism, real estate and telecom sector with role of managing large and focused teams, setting up units with challenging targets and managing and achieving output within assigned risk reward parameters.

Carrying huge exposure of the European market, my telecom journey started from Italy. For the last decade, I have worked laboriously to excel in Pakistan’s telecom market and move it forward by providing superior services and at least in the formative years thinking beyond the concept of profitability as a primary goal. Consequently, with my humble contributions and steadfast leadership, our company has attained a highly respectable and reliable status in the telecom business and has successfully become Gold Partner for Huawei and recently was awarded the Most Reliable Partner Award for 2017. In addition, the company in recent months has become the Tier One Partner for SAMSUNG. We now look forward to more challenging roles to take the overall Smartphone market in the country to new heights. I travel extensively abroad for business and pleasure which has given a cosmopolitan approach to my business working and relationships.

Mrs. Rabiya Muzzaffar

Mrs. Rabiya Muzzaffar did his Masters in Business Administration from NUST University, Islamabad. Her core specialty is in Marketing and Human Capital Management. She is keenly involved in Human Resource efficiency improvement of Airlink which shows in long term retention and satisfaction of human resource employed by the Airlink. She also looks into the outdoor media and marketing campaigns of the Airlink with the objective of deep penetration and access to real consumers of Airlink’s Products. She believes in continuous training and development of Human Resource in order to make them compatible for the emerging era.

She attended various conferences, seminars of human capital management of the emerging era, which does not merely to get things done, but also exploring true potential of human resource competencies currently employed.

Company Secretary

Amer Latif

LG-2, Al – Qadeer Heights, 1 – Babar Block, New Garden Town, Lahore.



Our Partners

Airlink is Proud to function as partners with Huawei and Samsung in Pakistan, where we have distinguished ourselves from rest of the herd by our superior customer service.

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